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IMS
Implementation
Awareness Programme

by    Corporate Communication,
SEED Programme & Bumiputera Relations

19 January 2022,   2pm - 4pm

Brief Introduction of
 

Corporate Communication, SEED Programme &
Bumiputera Relations

Managing Sarawak Metro reputation and shaping positive perceptions under both internal and external stakeholders towards transforming Sarawak Metro into a modern and agile organisation.

Promotion & PR

Oversee and carry out the program and activities in:


1. Stakeholders & Public Engagement


2. Events & Ground Activity: Launch, Signing ceremony, Roadshow, Exhibitions


3. Corporate Branding & Publicity


4. Contact Centre & Complaint Management

Media

1. Establish and manage good relationships for favorable publicity


2. Coordinate publication and advertisement


3. Reputation management through good media coverage

The SEED Programme is a programme, which consists of activities that will add value to a procurement made by Sarawak Metro taking into account their cost effectiveness.  The SEED Programme is one of Sarawak Metro’s initiatives to provide opportunities for local industry players to competitively take part in the supply chain and participate in the market.

SEED Programme

The SEED Programme is a programme, which consists of activities that will add value to a procurement made by Sarawak Metro taking into account their cost effectiveness.  The SEED Programme is one of Sarawak Metro’s initiatives to provide opportunities for local industry players to competitively take part in the supply chain and participate in the market.

Bumiputera Relations

Supporting Sarawak Metro Bumiputera Participation programme to achieve  30% Sarawak Bumiputera Contractors participation in KUTS Project

What are the 5 MSPs?

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1. Corporate Communication Support

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Purpose

To clearly define the process in obtaining the required assistance, in compliance with the brand guideline and driving toward organisational confidence.

Company

internal

departments

acquire CCS

service

 

Through

Corporate

Comm

Support

Producing

Consistent

Brand Guidelines 

& Standardised

communication

and messaging

support

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Approval

History 

&

Scope

All the departments

 acquire Corporate Communication Support services to request through a formal requisition.

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The Corporate

Communication Support Flow

Corporate Communication Service Request Form

Process Flow

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2. Media Protocol

One Voice and

No Surprises!

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Approval

History 

&

Purpose

To ensure all media communication is handled professionally and all relationships with the media are managed in a structured and friendly manner.

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Media Protocol

Sarawak Metro

Sdn Bhd

Stakeholders

Scope

The main focus:

1. Safeguard and enhance the prestige and stature of the Company

 

2. Allow issues in the public space to be managed proactively to prevent them from escalating into crises.

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All media communications like press releases and media responses should only be issued by CCS

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CCS

All written information on the Company meant for the public and media disclosure must be approved by Sarawak Metro, through CCS, for release.

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CCS

CCS must be informed of any official communication with the media.

CCS

Process Flow

For Press Release and Media Response (For Internal)

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To Response to Issue

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ISSUE

For Press Release and Media Response (For 3rd Party)

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3RD

PARTY

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3. Public Communication Support

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Approval

History 

&

Purpose

To ensure all complaints, enquiries and suggestions are handled and managed in a professional and structured manner; in compliance to the brand guideline and driving toward organisational confidence.

Complaints,

Enquiries &

Suggestions

Scope

To record any complaints, enquiries and suggestions received for the purpose of responding and managing them appropriately and to avoid the complaints escalating into issues.

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Receive

Action

Response

All the complaints, enquiries and suggestion received are to be recorded in a log book for the purpose of monitoring the follow up actions.

Process Flow

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1. Any complaints, enquiries and suggestions received and recorded in log book

2. CCS will

coordinate with

the right department for

solution

3. CCS will coordinate the responses and monitor the follow up

4. SEED Programme
Management Procedure

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Approval

History 

&

Purpose

The guideline is acts as a reference document to the terms and conditions of the SEED activities 

implementation in Sarawak. 

It also uses to define roles of internal parties (within SMSB), Consultant, External parties (SEDC, Contractors, Recipients, etc.) and the processes involved throughout the duration of the project.

Consultants

& Contractors

joining

Sarawak

Metro

Projects

SEED
Programme
Management
Procedure

Scope

Guidelines on the Socio-Economic Enhancement Development (SEED) Programme are applicable for Sarawak Metro or with appointed Consultants and Contractors to ensure the SEED Programme’s objectives are met. This document is to be applied to the identified procurement activities within Sarawak Metro.

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Sarawak Metro

Appointed Consultants and Contractors

Process Flow

SEED Programme Management Process

A.    Preliminary Stage 1

(Tender Requirement)

B.    Preliminary Stage 2

(Evaluation, Negotiation)

C.    Implementation & Monitoring

(Agreement Signing, Implementation & Monitoring)

D.    Issue & Claim

(SEED Credit Value - SCV)

E.    Post-Implementation

(Closing)

Assessment Process

1. Recipient Assessment

(Evaluation of SEED Recipient)

2. Surveillance Assessment

(Rectify & Improve Compliance with Schedule A)

3. Post Implementation Assessment

(Implementation & Credit Value)

Form listing :

1. SEED Schedule A Form                        2. Recipient Assessment Form                       3. Surveillance Assessment Form

4. Post-Implementation Assessment Form                       5. Credit Value Claim & Verification Form

Sarawak

Metro

Sdn Bhd's

Reputation &

Brand

Public

Communication

Support

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5. SEED Programme:
Talent Acquisition For YTP

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Approval

History 

&

Purpose

The objectives of this YTP are to equip these young talents with various industrial skills and knowledge in the designated field of work and to prepare them for future employment. The document serves as a guideline to ensure the YTP’s talent acquisition is orderly and systematically implemented.

Future

Employment

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Scope

This document is applicable for SMSB to ensure that the YTP’s objectives under the SEED Programme are met.

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Process Flow

A. Recruitment Process

1. Advertise

2. Shortlist

3. Interview

4. Appointment

Resolution of Issue

- Issue Management

- End of assessment

B. Attachment Process

1. Evaluation (Quarterly & end of the programme)

 

 

2. Confirmation for Employment

Thank You

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Sarawak Metro Sdn Bhd is a wholly-owned subsidiary of Sarawak Economic Development Corporation (SEDC)

                               Sarawak Metro all rights reserved.

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