IMS
Implementation
Awareness Programme
by Corporate Communication,
SEED Programme & Bumiputera Relations
19 January 2022, 2pm - 4pm
Brief Introduction of
Corporate Communication, SEED Programme &
Bumiputera Relations
Managing Sarawak Metro reputation and shaping positive perceptions under both internal and external stakeholders towards transforming Sarawak Metro into a modern and agile organisation.
Promotion & PR
Oversee and carry out the program and activities in:
1. Stakeholders & Public Engagement
2. Events & Ground Activity: Launch, Signing ceremony, Roadshow, Exhibitions
3. Corporate Branding & Publicity
4. Contact Centre & Complaint Management
Media
1. Establish and manage good relationships for favorable publicity
2. Coordinate publication and advertisement
3. Reputation management through good media coverage
The SEED Programme is a programme, which consists of activities that will add value to a procurement made by Sarawak Metro taking into account their cost effectiveness. The SEED Programme is one of Sarawak Metro’s initiatives to provide opportunities for local industry players to competitively take part in the supply chain and participate in the market.
SEED Programme
The SEED Programme is a programme, which consists of activities that will add value to a procurement made by Sarawak Metro taking into account their cost effectiveness. The SEED Programme is one of Sarawak Metro’s initiatives to provide opportunities for local industry players to competitively take part in the supply chain and participate in the market.
Bumiputera Relations
Supporting Sarawak Metro Bumiputera Participation programme to achieve 30% Sarawak Bumiputera Contractors participation in KUTS Project
What are the 5 MSPs?
1. Corporate Communication Support
Purpose
To clearly define the process in obtaining the required assistance, in compliance with the brand guideline and driving toward organisational confidence.
Company
internal
departments
acquire CCS
service
Through
Corporate
Comm
Support
Producing
Consistent
Brand Guidelines
& Standardised
communication
and messaging
support
Approval
History
&
Scope
All the departments
acquire Corporate Communication Support services to request through a formal requisition.
The Corporate
Communication Support Flow
Corporate Communication Service Request Form
Process Flow
2. Media Protocol
One Voice and
No Surprises!
Approval
History
&
Purpose
To ensure all media communication is handled professionally and all relationships with the media are managed in a structured and friendly manner.
Media Protocol
Sarawak Metro
Sdn Bhd
Stakeholders
Scope
The main focus:
1. Safeguard and enhance the prestige and stature of the Company
2. Allow issues in the public space to be managed proactively to prevent them from escalating into crises.
All media communications like press releases and media responses should only be issued by CCS
CCS
All written information on the Company meant for the public and media disclosure must be approved by Sarawak Metro, through CCS, for release.
CCS
CCS must be informed of any official communication with the media.
CCS
Process Flow
For Press Release and Media Response (For Internal)
CCS
To Response to Issue
CCS
ISSUE
For Press Release and Media Response (For 3rd Party)
CCS
3RD
PARTY
3. Public Communication Support
Approval
History
&
Purpose
To ensure all complaints, enquiries and suggestions are handled and managed in a professional and structured manner; in compliance to the brand guideline and driving toward organisational confidence.
Complaints,
Enquiries &
Suggestions
Scope
To record any complaints, enquiries and suggestions received for the purpose of responding and managing them appropriately and to avoid the complaints escalating into issues.
Receive
Action
Response
All the complaints, enquiries and suggestion received are to be recorded in a log book for the purpose of monitoring the follow up actions.
Process Flow
1. Any complaints, enquiries and suggestions received and recorded in log book
2. CCS will
coordinate with
the right department for
solution
3. CCS will coordinate the responses and monitor the follow up
4. SEED Programme
Management Procedure
Approval
History
&
Purpose
The guideline is acts as a reference document to the terms and conditions of the SEED activities
implementation in Sarawak.
It also uses to define roles of internal parties (within SMSB), Consultant, External parties (SEDC, Contractors, Recipients, etc.) and the processes involved throughout the duration of the project.
Consultants
& Contractors
joining
Sarawak
Metro
Projects
SEED
Programme
Management
Procedure
Scope
Guidelines on the Socio-Economic Enhancement Development (SEED) Programme are applicable for Sarawak Metro or with appointed Consultants and Contractors to ensure the SEED Programme’s objectives are met. This document is to be applied to the identified procurement activities within Sarawak Metro.
Sarawak Metro
Appointed Consultants and Contractors
Process Flow
SEED Programme Management Process
A. Preliminary Stage 1
(Tender Requirement)
B. Preliminary Stage 2
(Evaluation, Negotiation)
C. Implementation & Monitoring
(Agreement Signing, Implementation & Monitoring)
D. Issue & Claim
(SEED Credit Value - SCV)
E. Post-Implementation
(Closing)
Assessment Process
1. Recipient Assessment
(Evaluation of SEED Recipient)
2. Surveillance Assessment
(Rectify & Improve Compliance with Schedule A)
3. Post Implementation Assessment
(Implementation & Credit Value)
Form listing :
1. SEED Schedule A Form 2. Recipient Assessment Form 3. Surveillance Assessment Form
4. Post-Implementation Assessment Form 5. Credit Value Claim & Verification Form
Sarawak
Metro
Sdn Bhd's
Reputation &
Brand
Public
Communication
Support
5. SEED Programme:
Talent Acquisition For YTP
Approval
History
&
Purpose
The objectives of this YTP are to equip these young talents with various industrial skills and knowledge in the designated field of work and to prepare them for future employment. The document serves as a guideline to ensure the YTP’s talent acquisition is orderly and systematically implemented.
Future
Employment
Scope
This document is applicable for SMSB to ensure that the YTP’s objectives under the SEED Programme are met.
Process Flow
A. Recruitment Process
1. Advertise
2. Shortlist
3. Interview
4. Appointment
Resolution of Issue
- Issue Management
- End of assessment
B. Attachment Process
1. Evaluation (Quarterly & end of the programme)
2. Confirmation for Employment
Thank You
Sarawak Metro Sdn Bhd is a wholly-owned subsidiary of Sarawak Economic Development Corporation (SEDC)
Sarawak Metro all rights reserved.
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